The doomsday for any marketing team is when they run out of content to boost their brand's SEO. From blog posts to daily social media content, newsletters, and SEO-optimised articles, you’re expected to deliver content across platforms with a tight deadline.
Until you realize that your team is sitting on an overlooked goldmine, your brand’s spoken content.
Whether it's interviews, webinars, internal brainstorming sessions, or your brand’s product walkthroughs, all these sessions can be turned into valuable insights.
The catch? Marketing teams hardly repurpose the content. Additionally, the methods used for repurposing are often time-consuming and tedious.
Here’s where marketing transcription takes the center stage and proves to be a powerful strategy. The art of transcribing spoken content and repurposing transcripts for SEO can help marketing teams to extract maximum value & boost their brand’s SEO presence. The key lies in utilizing the upsides of transcription with advanced AI tools, such as Konch AI, and making the entire process seamless & scalable.
Irrespective of the industry, every brand is engaged in webinars, marketing tools, such as podcasts, recorded sales calls, etc. These aspects alone contain all the extra content that the marketing team yearns for. It’s just that they never tap into them.
Spoken content is;
1. Conversational, aligning with voice search queries
2. Naturally filled with long keywords, industry jargon, and relevant technical terms
3. Full of questions and answers that reflect real search intent.
Once transcribed, all the content can become part of your content repurposing strategies, which ultimately channel into blog topics, meta descriptions, and more. With the right tool in hand, the SEO benefits of transcription begin to show up in measurable ways.
The cherry on the cake is that the keywords within this content aren’t forced. Instead, as they’re derived from naturally spoken conversations, the content layered with these keywords becomes easier to read & rank.
There’s a common saying in the world of marketing;
‘Don’t reinvent the wheel. Just repurpose.
Brands have begun to implement this advice into their strategies by observing transcription as the ideal approach for scaling marketing content creation. With just a single transcription in hand, you can build multiple content types across platforms.
You’d be surprised to see how a single long transcript can be broken down into multiple blog ideas. Marketing transcripts can help to highlight key points easily, which can then be expanded into full-fledged blogs & SEO-friendly slugs.
When it comes to brand recall and sales, social media platforms consistently rank at the top. A single productive session can be converted into a quote or a carousel for platforms like X and Instagram.
Your emails carry weight when they have a layer of suspense in the content. The snippets from transcripts can be used as teasers, story starters, or as an announcement of the useful features of your brand’s product.
Ebooks and whitepapers easily help your customers gain a deeper insight into your brand. However, creating these formats is a challenging task. With transcription, you can compile multiple transcripts of webinars to add another asset to your arsenal.
Ultimately, content marketing with transcripts can help you develop all forms of marketing content for your brand.
Despite having your transcripts, here’s something most of the marketing experts miss: the difference between what we write & what we talk.
Often, the searches made by your customer aren’t ‘CRM features competitive analyses B2B’. Rather, it would be, ‘What’s the best CRM for B2B marketing?’
To avoid such phrases commonly found in transcribed speeches, transcription helps to create content that mirrors natural queries. It utilizes voice search optimization, which can be a hidden gem within your content marketing with transcripts strategies.
An optimized and transcribed conversational language within the content makes it more searchable, while also making it more readable for your customers.
Actions speak louder than words. The resourcefulness of transcriptions can be better understood through real-life implications for companies and marketing teams across the globe.
1. Transcribe each podcast episode using tools such as Konch AI.
2. Use the transcript to write a blog post summary
3. Extract 5-10 quotes for social media
4. Make up a LinkedIn article based on the podcast’s topic.
5. Share a few of the insights in your newsletter.
1. Transcribe an entire session using tools like Konch AI.
2. Analyze & identify 5 SEO-relevant questions from the audience Q&A.
3. Launch a blog series that addresses those questions.
4. Add quotes to your blog mentioned by the lead speaker.
These two examples testify to the statement, ‘Content can be easily repurposed with the help of transcription’.
Although transcription sounds promising, it can also be hectic, especially if you’re juggling multiple tools to achieve the desired output. Using the wrong tool can lead to missed words, formatting issues, speaker confusion, etc.
Here’s where Konch.ai becomes a game-changer in the lives of marketing teams.
From speed to accuracy, Konch AI helps you to scale your brand’s business by allowing you to organize, transcribe, and repurpose transcripts for SEO. Be it podcasts, virtual events, or webinars, you can transform all the spoken words into usable content seamlessly with Konch.
By utilizing advanced AI, Konch delivers highly accurate transcriptions speedily, even if there are multiple speakers or background noise involved.
Konch AI makes it a cakewalk to differentiate between multiple speakers and make it readable without editing every sentence. This saves a lot of time when a marketing team decides to convert transcripts into interviews or Q&As.
Repurposing content is one task, but repurposing content for different states with different languages? That’s a long road. However, Konch AI supports multiple languages, giving you access to international SEO & creating multilingual marketing content.
Data protection is a top priority for every brand, especially among B2B teams. Konch AI functions on the pillars of security and compliance. As a result, thousands of brands use this platform without hesitation for client interviews, internal sessions, and other purposes.
Consequently, today, Konch AI has transitioned a time-consuming process into a content engine for many marketing teams.
Instead of focusing more on new ideas for your content, it’s better to let transcriptions derive more content from the ideas you already have. With the right transcription strategy and tool, your marketing team can efficiently repurpose transcripts for SEO & acquire content for multiple marketing fronts. Choose Konch AI for your transcriptions and observe how your spoken words can magically become your next big SEO win.
Embark on a journey with our transcription platform and experience its capabilities firsthand. Decide between our fully AI-generated transcripts or entrust your files to Precision, our dedicated team of experts committed to handling your work with the utmost care