For centuries, everyone preferred the master of one over the jack of all trades. However, in this digital age, if you’re marketing in one language, you’re leaving money on the table for your brand.
Globally, every audience expects to be spoken to in their own language, not just targeted. Research suggests that 76% of consumers prefer to buy products from websites in their native language. Although it’s research for many, for marketers, it’s a clear direction: multilingual content marketing is business critical. Data has proven that successful global marketing campaigns by renowned brands were multilingual, which made their campaigns personal, clear, and localized. Consequently, multilingual marketing is no longer just an exercise of translation; it’s a vital element to develop connections!
However, to achieve this feat would cost brands fortunes, until AI voice translation & real-time transcription for marketing changed the game forever.
How AI Real-time Translation Works
While on the surface it sounds like every other wonder of AI, beneath it is an AI transcription engine that does all the work. It listens to the spoken language, converts it in real-time, followed by the process of translating the text into your preferred language. Although it sounds like a three-stage process, in reality, advanced AI transcription tools, such as Konch.AI, do it almost instantly while combining the following elements:
1. Speech recognition
2. Natural language processing
3. Machine translation models
In a single workflow, speech-to-text translation and the subject of multilingualism are done simultaneously with an accuracy that mirrors that of a professional human transcriber. As a result, what once took days can now be achieved within minutes, provided you choose the right tool for transcription.
Benefits for Marketers: Faster Content Localization & Accessibility
While the benefits of using AI tools for multilingual content marketing would differ for every brand, there are several common touchpoints that you, as a marketer, can utilize for your brand.
Faster localization
Being surrounded by endless work and campaigns, speed is the natural ally of every marketer. While traditional methods of content localization were slow & expensive, AI tools like Konch let you localize content in real-time. Accordingly, you can run multiple global campaigns and easily translate & re-purpose your brand’s webinars into useful content for a global audience.
Scalable Multilingual Content Creation
It’s easy to point out the use cases; however, scaling the content is a different story. With AI tools, it’s easy to create multilingual marketing content, such as multilingual blogs and video subtitles for your international audience. As the cherry on the cake, you can even offer translated transcripts of webinars or podcasts, with the help of podcast transcription.
Better SEO in Different Markets
No matter how much research you undertake, it always falls short in understanding a new market. However, repurposing your content into on-site blogs, downloadable assets, or any content that provides customers with gratification can help you rank higher in country-specific SERPs.
Improved Accessibility
With real-time transcription and translations, your brand won’t be accessible only to people with different mother tongues. It will also be accessible to special audiences who are hard-of-hearing or deaf. Translated subtitles, on-screen transcriptions, and other features ensure that your brand boasts an improved user experience and ultimately, a higher brand value.
Use Cases of AI Translations & Transcriptions For Your Brand
These tools have opened up several possibilities for brands in terms of content formats and repurposing.
Webinars & Virtual Events
Let’s assume you have an upcoming product webinar in the prominent states of the US. Here’s how you can leverage them:
1. English, being the preferred language in the event, is transcribed and translated into multiple languages.
2. Non-native speakers can see real-time subtitles in their preferred language.
3. The transcripts derived from your brand’s webinar can be used for repurposing.
Podcasts & Interviews
More than 60% of podcasts are done in the English language. However, instead of limiting your audience, your brand can:
1. Use speech-to-text translation to transcribe & translate the conversation.
2. Add multilingual subtitles in the YouTube videos you would post on your brand’s social media platforms.
3. Repurpose the content for the non-English market.
Global Product Launches
Apart from the basic taglines and informative content, you can leverage AI tools for the following:
1. Create multilingual landing pages
2. Translate voiceover scripts for demo videos, etc.
The use cases are evident. These aspects give your brand a competitive edge and help you conquer any market or language that’s foreign to you & your brand.
How Konch AI Delivers Accurate, Scalable Solutions
You’ll find yourself in a sea of options for translating and transcribing. However, it’s accuracy, flexibility, reliability, and simplicity that would float the boat of the marketing teams, and eventually, the brand.
Konch AI is built on these pillars. It stands out from other transcription tools in the following ways:
AI-driven Accuracy
While most tools claim to be accurate, their outputs fail miserably when dealing with complex accents, fast speeches, and technical languages. Konch AI, on the other hand, is built on powerful neural network models, which promise accuracy over everything.
Speedy Real-time Translations
When surfing on Konch AI, you don’t need to juggle between multiple tools. It offers AI voice translation & speech-to-text translation in one workflow. A simple speech spoken in one language can be delivered in multiple languages, almost instantly.
Scalable for Teams
Your brand can be a global enterprise or a new start-up; Konch’s simple and structured pricing models & team features make it easy & convenient to help you scale all your campaigns.
Editor & Export Tools
The process of transcribing & translating is more useful in the field of content marketing & repurposing. With Konch AI, you get a clean transcript, a built-in editor, and the ability to export your document in the format you need. This simple feature adds value to your investment as a minimal post-production feature.
Secure & Compliant
The privacy of data is always a concern for any brand, be it a start-up or a full-fledged global company. Konch AI is GDPR-compliant, with strict protocols in place to protect your sensitive data.
Future Outlook of AI & Global Marketing
The world is at a crossroads. The future of global marketing won’t be about what’s catchy and creative. It would be all about accessibility, personalization, and inclusivity. As the boundaries of AI extend, we may see more accurate voice translations across several dialects and campaigns that are hyper-localized. What’s certain is that being an early adopter of AI in multilingual content marketing would give you a clear edge in your industry.
