The digital world is now all about attention and how good you are at grabbing it. Social media platforms have become a new spot of engagement for brands, while podcasts, especially those with podcast subtitles and webinars, have become the new destinations for knowledge and information. Research suggests that around 55% of the US population listens to podcasts at least once a month. However, these tools come under the wing of long-form marketing tools, which may not offer room for scaling. Consequently, marketing teams often rely on automated transcription for content marketing.
Content repurposing has been a valuable marketing strategy that has garnered good results for brands. However, a few years back, the traditional methods of transcribing content from webinars or podcasts were time-consuming & costly, making marketing a difficult subject. Thanks to advanced AI tools, such as Konch AI, transforming them into scalable and searchable content has been a cakewalk for the marketing teams.
How Automated Transcription Accelerates Content Creation
The manual approach is outdated and long-forgotten. With tools such as Konch AI, which utilizes advanced speech-to-text AI & neural acoustic models, marketing teams can easily acquire accurate webinar transcription & podcast content conversion.
Whether you’re hosting a 60-minute product webinar or a 90-minute panel, automated transcription for content marketing lets you;
1. Instantly generate text from spoken audio in the language you prefer.
2. The option of timestamping speakers for clarity & documentation.
3. Create a searchable archive of all recorded content.
From editable transcripts to exporting the content in your preferred format, Konch makes content repurposing an easy slide for your brand. Even whilst targeting a global audience, your marketing team would be armed with all the SEO topics, taglines, etc. Thus, for audience engagement, your brand won’t need the exercise of reinventing the wheel.
Adding Subtitles for Accessibility & SEO
While many perceive subtitles as an act of courtesy, it’s in fact a hidden asset meant for visibility & engagement on almost all platforms. To back this statement, it’s often observed that well-known platforms, like YouTube & LinkedIn, rank videos higher when subtitles are used. It also helps with the following:
Video SEO Boost
Search engines may crawl subtitles, which improves your ranking on several widely used platforms.
Watch Time
Increased watch time is the primary aim for videos. Subtitling improves comprehension and prompts the viewer to keep watching, even if they are in a noisy environment.
Global Accessibility
Want to win your global audience? The easiest way to the global market is to break language barriers with multilingual subtitles done through subtitle generation, thereby increasing your brand’s reach.
With Konch, subtitles can be generated automatically in over 55 + languages with time-coding & export-ready formats. You can even edit & style subtitles to match your brand’s style.
Repurposing Transcripts into Blog, Social Media, & Newsletters
If your brand is actively engaged in webinars and podcasts, then you’re sitting on a goldmine of repurposable content. With automated or AI transcription, you can mine the content and get all the transcripts you want. A single transcript can be converted into the following:
Blog Articles
1. Once you have your SEO-friendly transcripts in hand, extract the key insights & reframe them into blog posts.
2. You can also highlight & give importance to any of your guest speaker’s quotes from the podcast.
3. Add SEO-friendly keywords, while also ensuring that it is based on the conversations of the podcast or webinar, in order to gain an organic reach.
Social Media Content
1. If your brand is active on social media platforms, like LinkedIn, Instagram, TikTok, etc, you can take out short video snippets from your webinar or podcast.
2. A few of the quotes or remarks from your guest can also be formed into carousel cards for social media.
3. You can also engage in cross-promotions by posting teaser posts about any upcoming webinar or podcast.
Newsletters
1. Podcasts and webinars can serve as a good source of content for your newsletter. You can shoot out recap emails or informative digest emails to your audience.
2. For long podcast or webinar sessions, you can also share a summary in bullet points for your audience to have a glimpse of what was discussed.
3. To take a step further, you can also cross-promote by adding the link to your podcast or webinar in your newsletter.
With the editable and searchable feature of Konch AI, marketing teams can easily repurpose content, making the entire process feasible and seamless. This step can help your brand achieve a consistent brand voice across every platform.
Tips for Maximizing Engagement
Once you have your webinar transcription and podcast subtitles sorted out, the next stage is to have an effective strategy in place to ensure there’s maximum benefit out of them. To drive a deeper audience connection, you need to optimize both the delivery and the accessibility of your content.
Start with What Prompts Action
Create an air of suspense from the beginning. Hook your audience about your upcoming webinar or podcast by sharing the key takeaways and what they would learn from them.
Using Automated Subtitles for Accessibility
Although we have emphasized this point enough, adding podcast subtitles improves understanding for all types of audiences, while also giving your long videos a better watch time.
Break Long Episodes into Micro Content
You’d be surprised at the response you may get from your audience when you post short clips of your podcast, highlighting the most intense and fruitful conversations.
Be Consistent
While audience engagement is the ultimate goal, it’s crucial to stay consistent in your approach. You can try out different trial-and-error approaches to figure out what works best for your audience & stay consistent with it!
How Konch Ai Integrates Into Your Workflow
If you are looking for a seamless experience then Konch AI is the right place for you. Whether it’s a recorded webinar, a podcast episode, or a live session, Konch supports multiple file formats & a user-friendly drag-and-drop or API-based integration. Post that, within seconds or minutes, Konch delivers highly accurate automated transcription and multilingual subtitle-generation.
For marketing teams, Konch’s collaborative tools allow marketers, editors, etc to work together in one space, thereby eliminating any scope of misunderstanding or the activity of back-and-forths across tools. Additionally, with its secured cloud infrastructure, you never have to spend two cents worrying about your brand’s security or privacy of data. Consequently, Konch AI streamlines every step for your brand, thereby saving time, cutting costs, and helping you unlock the full potential of your webinar and podcast content.
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